Copy and Work Samples

MEGAN ETZEL

I've been fortunate to work with a wide variety of companies, brands, and people over the last decade. These are just a few samples of some of the words, images, and posts I've created for them.

Pond5

Copywriting | August 2019 - April 2020

Working with Pond5 was enjoyable for many reasons, including the wonderful team and product. But something I particularly enjoyed about writing copy for Pond5 was knowing that it was going to be read by fellow creatives, freelancers, and others who appreciated succinct, relatable copy. In my time at Pond5, I produced a wide variety of content, including emails, site copy, blog posts, social posts, videos, ebooks, and, more.

JET.com

Copywriting | OCT 2016 - MaY 2019

My time with the ecommerce company Jet started with a creative, branded take on SEO copywriting for several years as a part-time, freelance project, and in February 2019, I stepped in and covered for a copywriter on parental leave, working across the brand on site, email, social, and other copy. Click the images to see a larger version of these examples.

Peloton

Copywriting | April 2017 - March 2018

I'll be the first to admit that I’m not much of a fitness expert, but I was able to leverage my research skills (as well as my theater background) to bring Peloton's brand voice to life across emails, site copy, out-of-home ads, digital ads, and more. Click the images to see a larger version.

Margaritaville

Social media management, content creation, and copywriting | Sept 2015 - July 2017

During my time with Margaritaville, I was responsible for the creation and implementation of a new social media content strategy.

Through creation of original social content, promotion of site and blog content, and curation of relevant content around the web, Margaritaville's social audience and engagement saw incredible growth. I ideated and created these posts, including imagery and copy.

Viewbug

Social Media and Content Management | Sept 2015 - April 2016

From September 2014 through April 2016, I was responsible for the social media postings for ViewBug, a website focused on community-based photo contests.

Posts were based off of site-hosted blog posts and site content. Across Facebook, Twitter, Pinterest, and Tumblr, ViewBug's social following both grew in numbers and engagement. 

Seamless / Grubhub

Social Media and Content marketing Management | jan 2013 - april 2015

In addition to writing and managing SEO content, I also ran the content-based social media channels for Seamless, the online food delivery company. (We later merged with GrubHub.) In May 2014, Seamless was named to Time Inc.'s 140 Best Twitter Feeds of 2014.

I also created and executed the #OscarNomNoms Twitter campaign to capitalize on the Oscar nominations conversation. While some tweets were prepared in advance, most were spontaneous, based on surprise nominees and follower suggestions. Seamless' Creative Director created the images to go with them in real time. This got a hugely positive response from followers (old and new) as well as the press:

"The company’s twitter page started the hashtag 'OscarNomNoms,' making hilarious Oscar film spoof posters. “Herb” and “Gravitea” are among their best. The Twittersphere all too happily joined in, creating a slew of other OscarNomNom puns which Seamless is transforming into images.We’re not going to get over 'The Wolf of Waffle Street' anytime soon."

- Seamless Wins Twitter With #OscarNomNoms, FirstWeFeast.com

"Seamless, consider this our official motion to nominate you guys for an Oscar. Can Best Twitter Account be a category, now? Because it should be."

- The 10 Best #OscarNomNoms Tweets (Thanks, Seamless!), HealthyWayToCook.com

"Yes, the 2014 Oscar nominees were announced today. Clap clap. But what we’re actually having a fit over is #OscarNomNom’s the deliciously brilliant Twitter hashtag helmed by Seamless."

- #OscarNomNoms Is All You Need To Do Today, keep.com

ANIMOTO

MARKETING COMMUNICATIONS, CONTENT, AND SOCIAL | Aug 2009 - March 2012

Upon my move to NYC, I worked at Animoto, a video creation startup. Using my experience there as a customer service representative, as well as my communication skills, I was able to create quality content for our B2C and B2B consumers. Through email, print, blog, and social, I conveyed a consistent brand voice that was both approachable and authoritative.