creative | copy | communications

Megan
EtzeL

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ABOUT ME, professionally

As an NYC-based freelancer for over four years, I’ve worked with over a dozen clients on copywriting, content, and other forms of brand communication. Prior to that, I worked full-time on various digital marketing teams and studied arts management at Carnegie Mellon University and Point Park University in Pittsburgh. A background in the arts is surprisingly useful for brand voice development, communications, and teamwork!

And thanks to that background on both marketing and creative teams, I've been on both sides of the briefing process, so I approach each project with empathy and experience. Anyway, I could talk about brand voices, communications, and content all day. (And I kind of did in my We Are NY Tech profile/feature.) You can also see more about my work on my work samples page.

 

ABOUT ME, personally

These days, you’ll find my home office in the heart of Williamsburg, Brooklyn, and I've kept my love of arts and culture going strong by trying my best to take advantage of as many shows, restaurants, and chances to travel as I can. My spectacularly terrible personal assistant is my cat, Willie Nelson. Creative ideas by him are included at no additional charge.

 

Looking for COPy or content help?

I'm currently available for freelance and contract positions, particularly in the copywriting, brand voice, and content marketing realms. Whether you need coverage for extended leaves of absence, someone to help out on a part-time basis, or you’re looking for someone to temporarily fill a role while you find the right permanent candidate, I’m in. I’m also totally flexible in terms of coming into the office, working remotely, or a combination that works best for you.

Contact me at megetzel@gmail.com, and if I can't help you, I am more than happy to give you a few names of people who can.



SOCIAL MEDIA

SOCIAL STRATEGY

SCHEDULING AND COORDINATION

POST AND CONTENT CREATION

ENGAGEMENT OR ACQUISITION-FOCUSED

REAL-TIME, LIVE COVERAGE

TOOLS

PHOTOSHOP

VIDEO EDITING

GOOGLE DRIVE

MICROSOFT OFFICE

COMMUNICATIONS & COPY

LONG-FORM WRITING

SHORT-FORM WRITING

OUT-OF-HOME ADVERTISING

BLOG POSTS

PRESS RELEASES

SEO OPTIMIZATION

REALLY BAD PUNS

REALLY GOOD PUNS

B2B AND B2C

BRAND POSITIONING 


Experience

COPYWRITING, Content Marketing, & Social MediA Consultant

New York, NY  | April 2015 – present

Marketing strategy consultation and day-to-day implementation for clients on a freelance and contract basis. Clients have included:

  • Peloton - Luxury fitness brand with unique equipment and live workout classes

    • Copywriting for site, product, digital marketing, and out-of-home

  • Jetty - Startup providing renter’s insurance, security deposit, and lease guaranty products

    • Copywriting, content marketing, and SEO writing

  • CLEAR - Expedited ID verification for security lines in airports and stadiums

    • Site and email copywriting

  • Walmart - Multinational retail corporation

    • Social media management, content creation, and project management

  • Jet.com - Ecommerce retailer with NYC grocery delivery

    • Brand copywriting, including emails, site, social, and longform SEO

  • ClassPass - Subscription service and app for fitness classes

    • Video script copywriting and editing

  • Margaritaville - Jimmy Buffett’s licensing and hospitality company

    • Social media management, content creation, and branding

  • Slice - Pizza-focused online food delivery platform

    • Blog copywriting

  • Waxxpot - Waxing-focused beauty salons

    • Content creation and social media management

  • Pond5 - Online media marketplace focused on stock video footage and other assets

    • Print, social, and site copywriting

  • WeFind - Instagram and social media influencer analytics tool

    • Content, copy, and marketing consultation

  • ViewBug - Photography contest and sharing site

    • Social media management

  • Skywire Networks - Fixed-wireless broadband internet provider

    • Branding, copywriting, and marketing consultation

  • Luxholdups - Handcrafted home furnishings

    • Product and site copywriting with SEO and branding


GRUBHUB / SEAMLESS  |  Content Marketing Manager

New York, NY  |  Jan 2013 – April 2015

Brand & Social Media

  • Project manager for brand/social initiatives, sweepstakes, and partnership

  • Daily content creation, posting, and reporting on social media platform

  • Named to Time’s 140 Best Twitter Feeds of 2014

  • Managed multiple simultaneous social media agency relationships

SEO & Content

  • Combined and relaunched united blog after GrubHub/Seamless merger

  • Editor, author, and admin for site blog

  • Optimized Seamless.com copy and content for SEO and conversion update

  • Developed, directed, and executed SEO-focused restaurant sites project


GUINNESS WORLD RECORDS  |  Digital Executive

New York, NY  |  April 2012 – Dec 2012

  • Collaborated with PR and records teams to generate, produce, and publish site content

  • Video editing, design, writing, and posting for daily social media and site

  • Created and maintained reports for management on social media and site metrics


ANIMOTO  |  Marketing Communications Associate

New York, NY  |  Aug 2009 – April 2012

Marketing Communications

  • Point of contact for PR agency, interns, events, and marketing/product comms

  • Copywriter and voice of company for social, emails, site, apps, and blog

Community Manager

  • Provided personalized support for 3 million users, grew support team by 200%

  • Researched and reported on customer demographics, needs, and growth

  • Managed, posted, and curated social media services and blog daily

  • Directed marketing, social, and site editorial calendars


PITTSBURGH SYMPHONY & CULTURAL TRUST  |  Subscriber Services

Pittsburgh, PA  |  Mar 2006 – July 2009

  • Assisted patrons with box office ticket purchases and donations through city-wide arts database

  • Fussy ticket printer and copy machine whisperer 


FORSYTH AGENCY  |  Booking & Management Agency Assistant

Pittsburgh, PA  |  Nov 2003 – Oct 2006

Managed artist-clients through drafted press releases, supervised album creation/development, international marketing, contract admin, and website design


Education

carnegie mellon university

H. John Heinz III College of Information Systems and Public Policy | Master of Arts Management, 2009

Point Park university

School of Business | Bachelor of Science: Sport, Art, & Entertainment Management, 2006

View my work samples.