creative | copy | communications

Megan
EtzeL

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ABOUT ME, professionally

After studying arts marketing and management at Carnegie Mellon University and Point Park University in Pittsburgh, I've chosen a path in creative end of the NYC marketing world, and I absolutely love it. I pride myself on being a bit of a "Swiss Army knife" of digital marketing, as I've honed my skills in many different marketing roles and understand how they can best work with each other. A background in the arts is surprisingly useful for brand voice development, communications, and teamwork.

Anyway, I could talk about brand communications, social media, and content all day. (And I kind of did in my We Are NY Tech profile/feature.)

 

ABOUT ME, personally

I'm based out of Williamsburg, Brooklyn, and while I've moved into the tech world, I've kept my love of the arts going strong and try my best to take advantage of as many shows, restaurants, and chances to travel as I can. My spectacularly terrible personal assistant is my cat, Willie Nelson. Creative ideas by him are included at no additional charge.

 

Looking for COPY, CONTENT, OR social media help?

I'm currently available for freelance and contract positions, particularly in the copywriting, social media, and content marketing realms. Lately, I've been specializing in temporarily filling roles that companies are finding difficult to fill full-time with the right candidate. I'll make sure you not only don't fall behind on your goals, but also help you to know what kind of skills and experience to look for on your search.

Please contact me at megetzel@gmail.com, and if I can't help you, I am more than happy to give you a few names of people who can.


Experience

Education

Content Marketing, Social Media, & Copywriting Consultant

New York, NY  | April 2015 – present

Marketing strategy consultation and day-to-day implementation for clients on a freelance and contract basis. Clients have included:

  • Walmart - Social media management, liaison between social and creative times for content briefing, approval, and publishing
  • Peloton - Copywriting for site, social, digital and offline ad campaigns
  • Margaritaville - Social media management, content creation, and branding for the premiere escapist lifestyle brand
  • Waxxpot - Social media content creation, publshing, and strategy for Ohio-based waxxing chain
  • Jet.com - SEO copywriting for category pages
  • Pond5 - Print, social, and site copywriting for online media licensing company
  • ViewBug - Social media management across all major channels for a professional photography competition site

 

GRUBHUB / SEAMLESS  |  Content Marketing Manager

New York, NY  |  Jan 2013 – April 2015

Brand & Social Media

  • Project manager for brand/social initiatives, sweepstakes, and partnership
  • Daily content creation, posting, and reporting on social media platform
  • Named to Time’s 140 Best Twitter Feeds of 2014
  • Managed multiple simultaneous social media agency relationships

SEO & Content

  • Combined and relaunched united blog after GrubHub/Seamless merger
  • Editor, author, and admin for site blog
  • Optimized Seamless.com copy and content for SEO and conversion update
  • Developed, directed, and executed SEO-focused restaurant sites project

 

GUINNESS WORLD RECORDS  |  Digital Executive

New York, NY  |  April 2012 – Dec 2012

  • Collaborated with PR and records teams to generate, produce, and publish site content
  • Video editing, design, writing, and posting for daily social media and site
  • Created and maintained reports for management on social media and site metrics

 

ANIMOTO  |  Marketing Communications Associate

New York, NY  |  Aug 2009 – April 2012

Marketing Communications

  • Point of contact for PR agency, interns, events, and marketing/product comms
  • Copywriter and voice of company for social, emails, site, apps, and blog

Community Manager

  • Provided personalized support for 3M users, grew support team by 200%
  • Researched and reported on customer demographics, needs, and growth
  • Managed, posted, and curated social media services and blog daily
  • Directed marketing, social, and site editorial calendars

 

PITTSBURGH SYMPHONY & CULTURAL TRUST  |  Subscriber Services

Pittsburgh, PA  |  Mar 2006 – July 2009

Assisted patrons with box office ticket purchases and donations through city-wide arts database

 

FORSYTH AGENCY  |  Booking & Management Agency Assistant

Pittsburgh, PA  |  Nov 2003 – Oct 2006

Managed artist-clients; drafted press releases, supervised album creation/development, international marketing, contract admin, website design

 

carnegie mellon university

HEINZ SCHOOL OF PUBLIC POLICY AND MANAGEMENT

MASTER OF ARTS MANAGEMENT, 2009

 

Point Park university

SCHOOL OF BUSINESS

BACHELOR OF SCIENCE IN SPORT, ART, & ENTERTAINMENT MANAGEMENT, 2006


SKILLS

COMMUNCATIONS & COPY

OUT-OF-HOME ADVERTISING

BLOG POSTS

REALLY BAD PUNS

REALLY GOOD PUNS

BRAND POSITIONING

 

SOCIAL MEDIA

SOCIAL STRATEGY

SCHEDULING AND COORDINATION

POST CREATION

ENGAGEMENT-FOCUSED

ACQUISTION-FOCUSED

AUDIENCE GROWTH

COPY

GRAPHIC DESIGN

REAL-TIME, LIVE COVERAGE

 

TOOLS

PHOTOSHOP

GOOGLE DRIVE

EXCEL

WORD